Privacy policy.

Privacy Policy for Emmamma LLC
Effective Date: April 1, 2025

Your privacy matters deeply to us. This Privacy Policy explains how Emmamma LLC collects, uses, and protects your personal information when you engage with our website, courses, coaching, and SMS communications.

1. Who We Are

This site is operated by Emma Goff, a certified Fertility Awareness Educator and SymptoPro Instructor. Our services support reproductive health education through online and in-person resources.

2. What We Collect

We may collect personal and activity data, which may be linked to you.

This includes:

  • Personal Information: Your name, email address, phone number, mailing address, or other identifiers you provide voluntarily when booking sessions, subscribing to emails, enrolling in courses, or opting into SMS.

  • Device & Usage Data: We use cookies, web beacons, and device identifiers to track site activity and improve your experience. Our systems may log data such as browser type, operating system, pages visited, and IP address.

  • Sensitive Health Data: Clients may voluntarily submit information related to their health, fertility signs, and symptoms in coaching or coursework, which is stored securely and never shared without consent.

If authorized by you, we may also access profile and other information from third-party services like Facebook.

3. SMS Communication Consent

By providing your mobile number and opting in to receive messages, you consent to receive recurring SMS messagesfrom Emmamma LLC, including:

  • Appointment reminders

  • Coaching or course updates

  • Educational tips and resources

  • Promotions and seasonal offerings

Message and data rates may apply. Message frequency varies.
You can reply STOP at any time to opt out or HELP for support.

No mobile information will be shared with third parties or affiliates for marketing/promotional purposes. All SMS opt-in data and consent will not be shared with any third party.

4. Location Data

To personalize your experience, we may collect anonymous location data from your device to better tailor content or service offerings. This is only collected if permitted by your device and used in a form that does not personally identify you.

5. How We Use Your Data

We use your information to:

  • Provide and manage coaching, courses, and services

  • Communicate with you via email or SMS

  • Improve our website, content, and services

  • Customize marketing and educational messages (if you’ve opted in)

6. Sharing

We may share your personal data only with trusted service providers for the purpose of delivering services to you.

  • Examples include SMS platforms (like SimpleTexting), email services (like Flodesk), course platforms (like Squarespace or Google Forms), and analytics providers (like Google Analytics).

  • All vendors are contractually obligated to protect your data and use it only on our behalf.

California residents are entitled to request (once per year) a list of third parties with whom we’ve shared personal data for marketing purposes. Contact us at info@emmamma.com to request this information.

7. Special Circumstances for Disclosure

We may disclose identifiable or anonymous information in the following circumstances:

  1. With your express consent

  2. When required by law or regulation

  3. To protect our legal rights or property

  4. In the event of a business transfer (merger, acquisition, etc.)

8. Children’s Privacy

We do not knowingly collect personal information from children under 13. If you believe we have collected such information without parental consent, please contact us, and we will remove it promptly.

9. Access, Updates, & Deletion

You have the right to:

  • View and update the personal data we have about you

  • Request deletion of your information (subject to legal record-keeping requirements)

To make a request, email us at info@emmamma.com.

10. Data Retention

We may retain certain data indefinitely to provide ongoing service, meet legal obligations, and resolve disputes. Health and coaching records are securely stored for ethical and legal continuity.

11. Ad Tracking + Analytics

We may work with ad and analytics companies who collect anonymous usage data (not tied to your identity) to understand how our services are used and improve them.

You may opt out of interest-based advertising via your device settings or browser preferences.

12. Updates to This Policy

We may revise this Privacy Policy from time to time. The most current version will always be posted here with the updated effective date.

13. Contact Us

Have questions about this policy or how we handle your information?
📧 Email: info@emmamma.com

We’re honored you trust us with your information. Thanks for being part of this community!